New Okhla Industrial Development Authority, an area under the management of the New Okhla Industrial Development Authority (also called NOIDA).Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida Day". Sanjay Gandhi set it up as part of an urbanization thrust during the controversial Emergency period (1975-1977). The city was created under the UP Industrial Area Development Act. It has first-class amenities and is considered to be one of the more modern cities of Uttar Pradesh State of India. It is also home to the Noida Film City.
Noida is a major hub for multinational firms outsourcing IT services i.e. Fujitsu, CSC, TCS, HCL, Tech Mahindra, Patni Computers. Many large Software and Business Process Outsourcing (BPO) companies have their offices in the city.
There is more to Noida than just industry. film city, established by Sandeep Marwah, is the hub of all the major news channels and famous studios. News channels such as zee news, NDTV, group, IBN, cnbc, and many more are situated here. Noida's proximity to Delhi, which is the political hub of the country, makes it an attractive destination for news channels. Commercial activities have also risen in recent years, with a sudden spate of new malls and multiplexes.
Shopping Malls:-
- Centerstage Mall
- Spice Mall
- Supertech shopprix Mall
- Sab Mall
Noida features three main expressways. One is the famous DND flywer, which connects Noida and Delhi, runs across the river Yamuna, and receives heavy patronage from office-goers in the city. The second is the noida-greater noida expresway and third is yamuna expressway which connects Noida to Agra via Mathura. The area adjacent to the NGN Expressway has seen heavy residential development in recent years.
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